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Technology to help you find the most suitable foundation more easily

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Many make-up artists agree that most Thai women use the wrong foundation colour. The reason for this common mistake is rather straightforward: these ladies want paler skin and believe that coating their faces in a light-hued foundation will give them a lighter skin colour. 

Using the wrong foundation colour not only looks odd, but it has the effect of ruining a person’s entire make-up, explained Premyuda Thongon, a Boots Brands make-up consultant. “In my experience, about half of the women who come in to buy a foundation end up choosing the wrong colour for their skin. Thai women seem to like lighter tones and do not really consider whether the colour matches their original skin tone.”

Another problem is that many women do not try the product before buying it, mostly because they come to the store with a face already covered in make-up. “It can be difficult to try a foundation if your face already has make-up on it, and testing it on an arm is not recommended because the skin tone is not the same. What I usually suggest is that they remove some make-up from the jaw line and test the product on that area because it’s not so obvious,” said Premyuda, adding that you should always try a foundation before you buy it as there are so many variations in colour and texture which you need to get right — and you won’t be able to spot these simply by reading the label on the bottle.

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