Fun and fearless females can follow Shu Uemura's Brave Beauty concept by donning a daring make-up look created with the first Vision of Beauty collection.
The annual project follows the revamping of the Japanese cosmetics brand, which celebrated its 30th anniversary last year.
The milestone was marked by a new store concept and the launch of Shu Uemura Atelier, whose new generation of make-up artists consider how a women's beauty can be influenced by fashion, art, technology, science and design. They then present a holistic vision of beauty with a make-up collection based on an inspiring theme.
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