Beauty and fashion are one and the same, so it is not surprising to see many fashion brands branching out into the world of cosmetics and skincare.
Chanel and Christian Dior were among the first designer fashion labels to grow into big players in cosmetics, starting over a decade ago, and followed by many others, such as Burberry, Armani, Tom Ford and Yves Saint Laurent. Even High Street brands like Topshop have jumped on the bandwagon. Last year, local fashion retailer Jaspal launched its beauty line as well.
Competition is against luxury beauty brands that already dominate the market such as Lancome, Shiseido, La Mer and SKII. Both beauty and fashion brands have to invest in innovations to make sure their products contain the best combination of quality, exclusivity and image.
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