The number of internet users in Thailand could reach 52 million this year thanks to the proliferation of smartphones and increasing availability of broadband.
Gp Capt Anudith Nakornthap, the information and communication technology (ICT) minister, credited lower priced smartphones and tablets for the rise, and said it would represent a doubling in users since the end of last year, when Thailand had 26 million internet users, or about 37% of population.
Surangkana Wayuparb, director of the ICT Ministry's Electronic Transaction Development Agency (ETDA), said viral marketing is a powerful tool for companies involved in e-commerce.
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