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Hard-hit hotels ready for price war

Prolonged turmoil could see rates plunge

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A hotel price war is expected in Bangkok once the political turmoil ends. Tourism-related businesses expect to see losses from the anti-government protests that began last November at the start of the high season. 

Chanin Donavanik says the industry, particularly in Bangkok, cannot avoid a price war after political problems are solved.

However, when the political unrest ends and the hotel sector starts to bounce back, hoteliers will probably use pricing to grab a larger slice of the cake.

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