Everybody knows Oscar. From Beijing to Paris and New York to Sao Paolo, the golden statuette honouring the best movies in the world is a symbol of the "soft power" prowess of the United States.
Director Ang Lee with a poster of his film "Crouching Tiger, Hidden Dragon" in March 2001. Chinese-language films haven't scored a hit in the US since the movie won the Best Foreign Language Film Oscar in 2001.
China's Golden Rooster awards, however, come and go without much mention -- a potent reminder of the film industry's difficulty in competing with Hollywood despite a push to gain more influence on the global cultural stage.
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About the author

- Writer: AFP News agency
- Position: Agence France-Presse
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