Rapid economic growth in Asean and India is driving the advertising agency Chuo Senko (Thailand) Plc to expand to attract a broader reach of international clients who are looking to grow in the region.
At the same time, it is transforming itself from a mainly Japanese advertising agency to an Asian one to reflect its new mission.
Japanese companies and others from around the world, particularly Europe and the United States, are still the main target for Chuo Senko. The Bangkok-based company recently set up three new companies — Ad-Asia in Singapore, Chuo Senko (Myanmar) and Ad-Asia Myanmar — to help it pursue its new goals.
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