Trung Nguyen Group Corp, Vietnam’s biggest coffee retailer, wants to buy bean roasters in the US and open shops in Seattle, New York and Boston this year, just after Starbucks debuted in Ho Chi Minh City.
Packages of Trung Nguyen ground coffee on sale in Buon Ma Thuot City, Vietnam. Photo: Claire Leow/Bloomberg
The company plans to fund US acquisitions by selling a stake of as much as 15%, Dang Le Nguyen Vu, founder of the coffee roaster, processor and retailer, said in an interview. Starbucks, the world’s biggest coffee-shop chain, opened its first Vietnam store on Feb 1.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.