Nissan revives Datsun to woo emerging market buyers | Bangkok Post: news

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Nissan revives Datsun to woo emerging market buyers

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Japanese carmaker Nissan resurrected its iconic budget Datsun marque on Monday to woo a new generation of cost-conscious buyers in emerging markets. 

Nissan Motor Co chairman and chief executive Carlos Ghosn poses with the newly launched Datsun Go car in Gurgaon on the outskirts of New Delhi on July 15, 2013. Japanese carmaker Nissan resurrected its iconic budget Datsun marque on Monday to woo a new generation of cost-conscious buyers in emerging markets.

Nissan, which in 1981 killed off the Datsun badge that was a favourite of legions of Western drivers, has launched a "next-generation" of the car to penetrate high-growth developing economies.

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