Cuddly mascots set for the chop in Japan | Bangkok Post: news

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Cuddly mascots set for the chop in Japan

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Dozens of state-funded cuddly mascots could be culled in western Japan after a local authority found the public doesn't recognise many of them, as managers look to rein in an obsession with cuteness. 

'Kumamon', a clumsy bear mascot of Kumamoto prefecture, attends a food products event in Tokyo, on February 23, 2014

Thousands of "yuru-kyara" ("laid-back characters") have been created all over Japan by police, traffic safety officials, tax offices, libraries and even prisons in a bid to press home various messages to a public particularly susceptible to oversized puppets.

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