Regulators have called major telecoms operators to a meeting to discuss controls on use of the gaming app Pokemon Go, including setting play zones, to keep players out of trouble and protect the rights of non-players.
The move responds to complaints from the public after True Corp launched the location-based augmented reality game in Thailand on Saturday, to an immediate huge demand as smartphone users downloaded and began playing it.
The National Broadcasting and Telecommunications Commission (NBTC) has called representatives of TrueMove, Advanced Info Service (AIS), Total Access Communication (DTAC), TOT and CAT Telecom to a meeting at its head office in Bangkok on Tuesday.
Secretary-general Takorn Tantasith said on Monday the talks were necessary because players would be travelling on both footpaths and roads and to unfamiliar places including private areas and hospitals.
"We must set down proper measures to ensure the safety of game players while protecting the rights of people who are not playing the game," he said.
Mobile phone operators should alert Pokemon Go players to possible dangers. They must be told to remain aware of their surroundings at all times and to be in the company of friends while going to unfamiliar places in order to be safe, Mr Takorn said.
In Thailand, True, through its subsidiary True Content and Media, won the rights to exclusively sell Pokemon items and develop a localised version of Pokemon video games with characters and themes unique to the country.
Mr Takorn said internet traffic usage in the country had significantly risen since the local Pokemon Go launch on Saturday.