Spring News to broadcast CNN content

Spring News to broadcast CNN content

Spring News Corporation has teamed up with Turner Broadcasting System Asia-Pacific, the distributor of CNN International, to strengthen international news content and expand the audience base.

Spring News channel will officially broadcast CNN International content with Thai subtitles, beginning Jan 1. The affiliate partnership with CNN will last five years.

Spring News Corp chairman Thanachai Theerapattanavong said CNN will help Spring News channel train its staff.

Having content from CNN International will enhance the Thai digital TV channel's ratings and cement its leadership in the news channel category.

After partnering with CNN, Spring News channel will be able to clearly differentiate itself from other digital TV channels with insights and outstanding news content.

"CNN International is the most watched international news channel in the world, so Spring News will use this opportunity to reaffirm our positioning as the best news channel in Thailand," Mr Thanachai said.

He noted that CNN can leverage Spring News resources and expertise to strengthen its news coverage in Thailand while familiarising itself with pertinent issues.

Spring News is CNN's first news affiliate partner in Asia.

Spring News Corp vice chairwoman Watanya Wongpasi said CNN's staff training will cover news production and news reporting in a more professional manner.

Partnership with CNN will expand the channel's audience target group from mass to upper mass segment aimed at middle-income people living in both Bangkok and major provinces.

Mr Thanachai said the channel is not concerned much about the TV rating but wants to broadcast quality international news content.

"The improved quality of news will reflect itself in higher advertising spending from many brands," he said.

Spring News channel is known for multi-platform news production for in TV, radio, tabloid, magazine and out-of-home media.

Mr Thanachai believes that News Networks, the parent company of Spring News Corp, will see a 20% growth in revenue next year as it has multimedia platforms and newly-merging companies Thansetthakij and BLT tabloid, due to launch on Jan 1.

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