Thai Airways International (THAI) is planning to improve its ticketing system, to help website and mobile users, following customer complaints about its outdated platform.
The installation of the new airline's ticketing system, "New Website and Mobile Platform," is underway and a developer is being sought, said Teerapol Chotichanapibal, THAI's executive vice-president.
Although he did not say the exact time when the new system would be launched, Mr Teerapol said the company expects the improvement will help increase its ticket sales through its online platforms to 30% this year, once implemented.
The programme is part of the company's strength-building strategies, under its reform plan.
Mr Teerapol said the new system is needed because the current one has been in service for over 15 years.
He admitted the existing system is easy to use but has limitations. And further adaptation to the website is not easy and would take time. On top of that, the current system does not allow digital content to be synced.
Under the current system, staff cannot provide assistance to users when they have problems with the ticketing system, he added.
Mr Teerapol said the new system will integrate all content into one location, making it friendlier for users.
The new ticketing system will allow the company to provide service on par with international airline standards and increase its competitive edge, he noted.
He said the company wants to simplify its ticketing system and improve access and ease of use for passengers.
The new system will help cut steps in ticket reservations and their issuance, he added.
The company will create new content on its website to make it more appealing and provide new service information passengers may need, Mr Teerapol said.
The information to be added includes travel insurance, rental cars, advanced reservations, and upgrading flight classes, according to him.
The implementation of the plan is to be line with the government's policy of promoting companies to introduce new technology to improve their operations in terms of both increased efficiency and improved customer service.