Detergent package and price shrink in the wash

Detergent package and price shrink in the wash

One consumer product manufacturer agreed with commerce authorities to cut the price of its liquid detergent after reducing the quantity per unit.

Nuntawan Sakuntanaga, director-general of the Internal Trade Department, said on Friday that Unilever Thailand Co agreed to cut the price of its Breeze Excel liquid detergent after it reduced the package quantity from 800 to 750 millilitres - while maintaining the price at 79 baht.

The company stated that the price would go down two baht - to 77 baht - early next month as some old packages remained in markets, she said.

Meanwhile, Colgate-Palmolive (Thailand) Co insisted on maintaining the price of its Protex liquid soap at 165 baht although the quantity per pack was reduced from 500ml to 450ml.

The company asserted that the price reflected market mechanisms, but it would launch some promotions for the product, Mrs Nuntawan said.

Her department then asked the company to report its product price structures to verify that prices reflected costs accurately, she said.

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