With stunning limestone cliffs towering over stilt houses and surrounded by azure waters, the island of Panyee is a typical Thai paradise. But it's not Mother Nature drawing tourists here — it's a floating football pitch.
Youngsters play football on a floating football pitch in Koh Panyeein in Phangnga province. With its stunning limestone cliffs towering over stilt houses surrounded by azure waters, Koh Panyee is a typical Thai paradise. But it's not Mother Nature drawing tourists here, it’s football played on a floating pitch. (AFP photo)
Thailand's tourism industry has taken a battering this year following months of protests, imposition of martial law, May's military coup, and the brutal slayings of two young Britons on Koh Tao. But in Koh Panyee, part of the picturesque Phanganga province, foreign visitors keep coming thanks to excitement over the community's innovative and highly unusual football pitch.
Nestled next to the largely Muslim island's ferry pier, the 16-by-25-metre pitch has become something of a national treasure after an advertising campaign by TMB Bank Plc in 2010 made the fishing community locally famous for their dedication to football.
"What do you do when you come to Panyee Island? You must see the floating football pitch," beams island chief Muhammad Prasanpan, who says 50,000-70,000 baht now comes in from tourists each day.
That represents a five-fold income increase for the 320 household-island since a decade ago when fishing was its mainstay, the chief says.
The island has long had a reputation for football-obsessed inhabitants who have refused to let something as inconvenient as a complete lack of flat surfaces hold them back from practising the "beautiful game."
Elderly women sit by their house as children play on a wooden path in Koh Panyee in Phangnga province. (AFP photo)
Originally islanders played on a beach, but could only do so during low tide when enough sand was visible. The first floating pitch was built 30-years ago but was a dangerous hotchpotch of wooden boards knocked together with rusty nails.
"We had to avoid nails coming up. It was risky and dangerous. But we had to play on it because we had no pitch," recalls boat driver Prakit Prasanpan, sporting the local team's shirt.
Inspired by their dedication, TMB Bank commissioned a series of adverts charting the local team's success in a football tournament despite the rickety pitch. After the campaign aired the islanders, with help from local authorities, built themselves a new - and crucially nail-free - floating pitch.
Since those adverts aired in 2011, Koh Panyee has become famous both locally - and increasingly internationally - for football. But the pitch has done more than attract new arrivals. It has kept the island's younger inhabitants from leaving.
Depopulation is often a major problem in Thailand's poor communities, with youngsters travelling significant distances to find better paid work - usually to support large families back home.
In Koh Panyee, the young are staying put. The island's population has increased to 1,800 from 1,200 over the past 10 years.
"Jobs here are better than on the mainland - the young can find money more easily here, they can earn thousands of baht driving canoes," explains 74-year-old Aporn Janchulee, a market stall-holder.
A fishermen steers his boat past fish farms in the waters off Koh Panyee. Tourism brings in up to 70,000 baht a day, five times more than the island earned more than a decade ago when fishing was its mainstay. (AFP photo)
But other tourist hotspots are not so fortunate. Between January and October tourism income in Thailand fell 6.1% compared to the same period last year to 905 million baht. The Immigration Bureau says there has been a near 9% drop in tourist arrivals between January and October compared with the same period in 2013 - a painful blow for the millions of Thais whose livelihoods depend on the industry.
With so many reliant on tourism in a country that dubs itself the "Land of Smiles," Thailand's generals know they must restore confidence. The National Council for Peace and Order has vowed to "return beaches to the people" - a side project of their wider promise to "return happiness to the people."
The first cleanup campaign was launched in the large resort island of Phuket where the authorities took down unregistered umbrella and food stalls. But while the campaign restored a more pristine look to some of Phuket's beaches, it angered many local businesses.
Meanwhile the junta's attempts to bolster tourism were dealt a blow by the September murder of David Miller, 24, and the rape and murder of Hannah Witheridge, 23, on Koh Tao. Authorities have charged two Myanmar nationals with killing the British pair, but they later retracted their confessions, alleging they were obtained under duress.
Back in Koh Panyee, the locals hope Thailand's tourist troubles don't put off visitors - and that the floating pitch will continue to draw curious football fans - if they are to provide for future generations.
As Mr Muhammad, the village chief, concludes: "I think we should keep the football pitch for our children and grandchildren because we can say that the floating pitch is unique to the village."
The 2010 short film about Koh Panyee, produced by TMB Bank.