Holiday Time
Euphoria at eforea
Hilton Hotels' nascent spa concept, as expounded at its stunning Pattaya property, delivers delectably on its core promise to engender ravishing results
- Published: 19/12/2011 at 05:25 AM
- Newspaper section: Life
With its delicate blue butterfly motif, eforea, the new spa concept Hilton Hotels plans to roll out to upwards of 80 premium properties around the world, aims for nothing less than to make you feel as if you are emerging from a human cocoon, refreshed, rejuvenated and even reborn.
To achieve that, its 2nd spa in Thailand, and only its 4th in all, already trailing a loyal following at the also relatively new Hilton Pattaya in its essential oils infused wake, prides itself on providing a personalised "transformative spa journey". As a result, as HQ's Senior Director of Spa Brands Tyra Lowman puts it in a Youtube promo, guests "emanate colour and vitality to emerge brighter".
A three-track format of beauty, spa and men's treatments, grouped under Essentials, Escape and Men, respectively, brings the goal a step nearer by starting out with product brands that, for once, can fairly claim to being state-of-the-spa-art. Organic, natural and scientific intrinsic elements coupled with flexibility to tailor each journey to the individual traveller further exemplify the deep thinking behind every facet of the experience, from welcome cordials to finger flutters.
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About the author
- Writer: Noel Maclein
- Position: Holiday Time writer
