Bodymedia FIT teams up with 'The Biggest Loser' series | Bangkok Post: news

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Bodymedia FIT teams up with 'The Biggest Loser' series

In an effort to expand its reach to the mainstream masses, wearable fitness tracker BodyMedia FIT will be included in the upcoming 14th season of the hit US reality series The Biggest Loser on NBC, airing January 6.

BodyMedia’s FIT ©All rights reserved

While wearable health and fitness trackers are a hot trend, how does a product appeal to the masses and not just techie health nuts?

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