Despite economic hardships in the country, the yoga business in growing in the US, according to a new market study from top US yoga magazine Yoga Journal.
Nearly 21 million Americans are practicing yoga, according to a new study from yoga magazine 'Yoga Journal.' ©George Dolgikh/Shutterstock.com
Released on Wednesday, the study finds that 20.4 million Americans practice yoga, compared to 15.8 million in the previous 2008 study -- a 29 percent increase. Also, yoga practitioners are shelling out more cash for yoga, spending $10.3 billion a year on yoga classes, clothing, retreats, DVDs, and yoga gear. In 2008, estimated spending was $5.7 billion.
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