Hua hin property market booming, But it runs risk of overreaching
The other seaside destination to the south continues to draw buyers with its relaxed pace and beautiful environment, but Pattaya's broader appeal could result in oversupply amid the current building boom
Hua Hin is closely associated with Thai royalty, which has given the seaside town a unique and charming identity. The royal family put Hua Hin on the map as the country's original seashore destination after King Rama VII built his summer palace there. Just a little over two hours' drive along the coast, it has become a popular escape from Bangkok that is developing fast, but which retains much of its charm.
The beach itself is tranquil and the sea is crystal clear. The area is known for more than just sunbathing, snorkelling and swimming, however. There are may supporting attractions and activities including golf, spas, caves, waterfalls, shops, seafood and nearby national parks. Hence, Hua Hin has become an attractive place for second homes for Thais.
The town's infrastructure is well developed and includes supermarkets with international food, quality schools and a new branch of Bangkok Hospital. Condominiums are proliferating, while hotels in all ranges as well as retail services support the lifestyle of visitors and residents, including a large foreign retiree population. Just two weeks ago, The Mall Group announced plans to develop a five billion baht shopping complex including a Mall department store in the town, scheduled to open in 2014.
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