A crash course in PR: Rule No1 - don't hide
When the unthinkable happens, it pays to be prepared and not make up crisis handling policy on the hoof that can backfire with disastrous results
THAI Airways International flew into a storm of controversy last week after it decided to paint over its name and corporate logo following the crash of an Airbus 330-300 (flight TG 679) at Suvarnabhumi late last Sunday night which left 14 people injured.
CRISIS UNAVERTED: The THAI logo and name is blacked out on the damaged Airbus A330-300 aircraft that left 14 injured. PHOTO: SOMCHAI POOMLARD
Originally, THAI official Smud Poom-on said that hiding the airline's name and logo was a recommendation from the Star Alliance group known as the ''crisis communication rule'', and was intended to protect the image of both the airline and other members of Star Alliance.
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