Thai Airways International dumb to paint over logo | Bangkok Post: news

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A crash course in PR: Rule No1 - don't hide

When the unthinkable happens, it pays to be prepared and not make up crisis handling policy on the hoof that can backfire with disastrous results

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THAI Airways International flew into a storm of controversy last week after it decided to paint over its name and corporate logo following the crash of an Airbus 330-300 (flight TG 679) at Suvarnabhumi late last Sunday night which left 14 people injured. 

CRISIS UNAVERTED: The THAI logo and name is blacked out on the damaged Airbus A330-300 aircraft that left 14 injured. PHOTO: SOMCHAI POOMLARD

Originally, THAI official Smud Poom-on said that hiding the airline's name and logo was a recommendation from the Star Alliance group known as the ''crisis communication rule'', and was intended to protect the image of both the airline and other members of Star Alliance.

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