Pattaya _ the painted old lady by the sea_ is about to undergo a 15 billion baht face-lift. City executives ambitiously want to turn the city into ''New Pattaya, the World Class Greenovative Tourism City'' with a ''green and clean'' environment for tourists and locals.
But for the Cinderella transformation to take place, the city needs to be classified as a Designated Area for Sustainable Tourism Administration (Dasta), an initiative introduced by the former Thaksin administration, which gives it semi-autonomy.
The city's administrators have been pushing for the move to reclassify Pattaya and its surrounds since 2008. Dasta approved the application in 2009, allowing Pattaya City to swallow eight municipalities and tambon administrations. The Pattaya masterplan was approved by cabinet last year.
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