Marketing guru focuses on the sunny side in creating 'Brand Thailand'
Winkreative's Tyler Brule has partnered with the Pheu Thai government to create an investor-friendly image of the country and the gameplan is to leave all negatives _ political instability, corruption and sleazy stereotypes _ out of the discussion
The name Shinawatra has long been synonymous with Thai political marketing savvy and Ms Yingluck's government is no exception, having brought in Winkreative's Tyler Brule to ''brand'' Thailand.
PHOTO: YINGYONG UN-ANONGRAK
The aim, according to a press release on the collaboration, is to tell ''the story of Thailand as a dynamic, progressive nation [that] will challenge perceptions and engage directly with a focused target audience to affirm existing, and attract new, foreign investment.''
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.