From lucky draws to coupon giveaways and officials showing up in person to sell fish, everything possible is being done to revive Friday trade in the troubled southern provinces.
Most shops and vendors' stalls in Narathiwat, Pattani, Yala and four districts of Songkhla remained open for business, but under heavy guard. It was the second Friday running that they have defied the implied threats by extremist militants to remain shut on the Muslim sabbath.
Today was the first day of the government's Happy Friday campaign, under which municipal officials are sent to mingle with vendors and their customers to assure them that they are safe.
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