Move to reduce jewellery fraud through certification | Bangkok Post: news

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Bid to boost gem buyers' confidence

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Gem and jewellery organisations have launched a Buy With Confidence (BWC) campaign, certifying jewellery shops selling quality products at fair prices, to raise buyers' confidence. 

The Gem and Jewellery Business Development Committee of Thailand and The Gem and Jewellery Institute of Thailand (GIT) have also linked with the Jewel Fest Club to implement the project.

They will try to raise awareness of BWC projects among potential customers, particularly foreign tourists.

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