Nok Air is unperturbed by criticism that it exploited women's bodies as a marketing tool in its new 2013 calendar featuring bikini-clad Maxim models.
The budget airline has even pledged that next year's calendar will be just as daring. "We will surprise many people again," said chief executive Patee Sarasin, who is known for his unorthodox marketing tactics.
He would not go into specifics of his surprise but warned that it may not appeal to everyone, a statement which a source close to him interpreted as relating to "the third gender".
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