True Move ad brings internet users to tears | Bangkok Post: news

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Tear-jerker advert stirs emotions worldwide

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An uplifting three-minute commercial from True Move, Thailand's third-largest mobile operator, has gone viral, stirring the emotions of internet users across the world. 

'Giving is the best communication' is the theme of the advert, which was posted on YouTube by TrueMoveH on Sept 11, 2013. As of 5pm, the ad had racked up more than 5.3 million page views, eliciting around 52,000 "thumbs-up" endorsements from YouTube users, and 300 "thumbs-down" responses.

The plot centres on a noodle vendor and a boy who is caught stealing medicine for his sick mother.

As a pharmacist scolds the boy, the noodle vendor intervenes and pays for the medicines. The vendor then hands the drugs and a bag of soup to the boy, without asking anything in return.

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