Beer ice cream used to 'lure' new drinkers | Bangkok Post: news

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Beer ice cream 'lures' new drinkers

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Alcoholic beverage producers are trying to lure new drinkers with novelty products and illegal marketing activities, according to the Thai Health Promotion Foundation's Stop Drink Network. 

Teera Watcharapranee, director of the Stop Drink Network, said beverage companies were launching new products such as beer flavoured ice cream to encourage young people to drink, particularly during the upcoming festive season.

The network accused some companies of running illegal marketing activities at festive beer gardens, beer buffets and concerts, and claimed that alcoholic beverages are being sold in prohibited areas.

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