Thailand Post has set a record for sales of Fifa World Cup lucky-draw postcards at 225 million, a big increase from the 206 million sold for the 2010 World Cup, after the deadline for sending in postcards ended Sunday evening.
Thailand Post launched its lucky-draw campaign worth 40 million baht in prizes with Thai Rath newspaper to let fans guess who will win the football tournament. Postcards, priced at two baht each, went on sale on June 1 and had to be received before 6pm Sunday, nine hours before the final between Germany and Argentina (2am Monday, Thailand time).
The agency has generated revenue of more than 400 million baht from the sale of the postcards during the campaign this year. The sorting out of the postcards with the right guess for the winning team is expected to be completed before the end of the month and a draw will be held after that, with the first winner receiving prizes worth 10 million baht.
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