While the soccer world was chewing over Fifa's controversial decision on Tuesday to increase the size of the World Cup finals to 48 teams from 32, Milutin Sredojevic was trying to block out the noise.
Sredojevic, a Serbian coach, is in Dubai preparing Uganda's national team for the Africa Cup of Nations, the continental championship which began yesterday in Gabon. Uganda, who are in the tournament for the first time since 1978, are heavy underdogs. Yet despite Sredojevic's best efforts to focus on the task ahead, news of the expansion, which could benefit smaller federations like Uganda's, filtered through anyway.
"Of course, my mind is fully concentrated on the tournament ahead of us," Sredojevic said by phone from the Cranes' training camp. "But I still heard the news."
"The planet stands still during the World Cup," he added, "and that excitement could be shared now with 48 qualified countries."
Fifa's decision to vastly expand the number of teams in the World Cup finals, beginning with the 2026 tournament, was viewed sceptically in many quarters, especially in Europe, where officials, clubs and fans saw the move as a money grab by Fifa and an attempt by its new president, Gianni Infantino, to curry favour with its national associations.
But in places like Uganda's capital, Kampala, and in dozens of countries across Africa, Asia and the Caribbean, the change was welcomed as the opening of a golden door long closed to them. Bob Bradley knows well how narrow that door can be. As the coach, he led the United States, who have qualified for every World Cup since 1990, in the 2010 event, but then narrowly missed out on the 2014 tournament as coach of Egypt when his team lost in a two-leg play-off to Ghana.
"For any team that's come close, the idea of an expanded World Cup sounds exciting," Bradley said. "Having worked in a country where getting to the World Cup is so important, you understand."
While Bradley admitted he was sceptical about the motivations behind the expansion -- "I still sometimes think these decisions are made for the wrong reasons, and ultimately the quality of the competition suffers," he said -- Sredojevic was not the least bit concerned.
Teams like Uganda, who are currently 72nd in Fifa's much-maligned world rankings, are likely to benefit the most from World Cup expansion. Africa currently has five qualification spots for its 54 member associations, making qualification a tough task for any team not already among the continent's traditional powers.
World Cup qualification by an African country, said Sredojevic, can have a transformational effect, helping to develop and showcase the abundance of talent that exists on the continent.
"Football is a second religion in Africa," said Sredojevic, who has also coached in South Africa, Sudan, Ethiopia, Tanzania and Rwanda. "Having more places widens the door."
Other coaches have changed their mind about the benefits of expansion after seeing the game for themselves at the grassroots level. The Dutch-born coach Thomas Rongen said he saw how important the World Cup was for smaller teams when he took charge of American Samoa's national team in 2011. Back then, American Samoa was Fifa's lowest ranked team. In fact, they had never won a game.
"I was pretty much a typical soccer guy steeped in tradition, believing the best should play the best," said Rongen, who was recently appointed chief scout for the US national team. "The sophisticated countries say that; protecting their interests, money and players."
But after leading American Samoa to their first victory and narrowly missing out on advancement to the next round of the 2014 Word Cup qualification, Rongen had an epiphany.
"I've become a romantic -- I'm all for it," he said of expansion. Still, the Oceania confederation of which American Samoa are a member currently does not have an automatic place in the World Cup; it is only guaranteed a play-off spot. In 2014, that went to New Zealand, but they were trounced by Mexico in an intercontinental play-off, leaving Oceania unrepresented in Brazil.
"The game is the people's game, the world's game," Rongen said. "Smaller countries, they deserve an opportunity to belong, or maybe not to belong. There will be a few games we might need a mercy rule. That is the beauty of the game."
An expanded World Cup is likely to have the biggest impact in Asia. It is the world's most populous continent, with 47 member associations and two of the biggest underdeveloped soccer markets in the world, China and India, which have a combined population of more than two billion people. China have qualified for the World Cup finals once, in 2002; India, despite recent multimillion-dollar investments in a nascent domestic league, have never taken part.
Asia currently has only four guaranteed World Cup berths, plus an intercontinental play-off spot.
For other Asian countries including Thailand, the recent expansion of the European Championships -- to 24 teams from 16 -- offers a blueprint.
"This increase will be good for the Thai national team as it will give us a better chance of qualifying for the World Cup finals," said Somyot Poompunmuang, president of the Football Association of Thailand.
"We have already made it to the 12-team final Asian stage of the World Cup qualifiers [for Russia 2018] so we are close. We need to prepare better in the future."
However, Thailand, who have never reached the World Cup finals, only have a slim chance of securing a ticket to Russia.
They only have one point from five games in Group B of Asia's final qualifying round for the 2018 finals.
The Kingdom lost to Saudi Arabia, Japan, the UAE and Iraq before sealing an impressive 2-2 home draw with Australia with Teerasil Danda scoring both goals for the Thais.
The top two teams of each of the two groups earn World Cup berths. The two third-placed sides meet in a play-off with the winning team facing a Concacaf nation for another spot.
The tiny Himalayan mountain kingdom of Bhutan played their first World Cup qualification matches in 2014, and achieved back-to-back victories against Sri Lanka. Bhutan were shellacked in the group stage, losing all of their matches, conceding 52 goals in the process.
But the president of the Bhutan Football Federation, Ugen Tsechup Dorji, said he was inspired by the success of tiny Iceland at Euro 2016, where they eliminated England in a surprising run to the quarter-finals.
"If Iceland can do it," Dorji said, referring to a country with a population of about 320,000, "Bhutan, with a population of 700,000, can definitely do something, too."
He added: "It will take a little time to get there, but it is not beyond us. We have to dream big. If we stop dreaming, what's the point?" @2017 The New York Times/Bangkok Post