Singapore: The Asian Tour and European Tour have jointly appointed Jeff Kimble as commercial director.
Jeff Kimble.
Kimble will assume his role from May 15 and work from the tours' office in Sentosa, Singapore.
A senior business professional with over 25 years of marketing, commercial and management experience in consumer and luxury goods across Asia, Kimble will be tasked to lead the tours' commercial and business development programmes.
He will hold the position of commercial director on the Asian Tour and commercial director, Asia on the European Tour.
Following a strategic alliance established between the Asian Tour and European Tour last year, Kimble will drive new business opportunities for properties.
His assignments will include the Ryder Cup, EurAsia Cup, joint-sanctioned Asian Tour-European Tour tournaments, Asian Tour full-field tournaments and tour-wide partnerships for both organisations.
Kimble said: "I am looking forward to working with the team to help drive the commercial efforts of the Asian Tour and European Tour in Asia.
"These are exciting time for professional golf in the region. With the strategic alliance between the Asian Tour and European Tour firmly in place I believe there are numerous opportunities to continue to grow the game and to create more playing opportunities for the memberships, more value for the sponsors and more excitement for the fans."
Asian Tour CEO Josh Burack said: "On behalf of our team, I am delighted to welcome Jeff Kimble on board to lead the Asian Tour's commercial team and to become a key member of our senior management team."
European Tour CEO Keith Pelley said: "When we announced the strategic alliance between ourselves and the Asian Tour last July, we promised we would explore and maximise opportunities together and the appointment of Jeff Kimble is an important step in that direction.
"We are delighted to welcome him to the European Tour and look forward to utilising his experience in Asia to enhance our joint vision."