'Little club on the hill' hits the big time

'Little club on the hill' hits the big time

It would be fair to say Forest Green Rovers are hardly a household word. Neither is Nailsworth, the small Gloucestershire town with a population of 5,974, which hosts the club. Probably few people could pick it out on a map, situated in the Cotswolds in a part of England better known for rugby.

But times are changing and by next season a lot more people will be aware of Forest Green. Known by locals as the ''little club on top of the hill", Rovers also claim to be the world's first vegan football club inspired by owner Dale Vince.

Last Sunday, Nailsworth became the smallest-ever town to support a Football League club after Forest Green beat hot favourites Tranmere Rovers 3-1 in the Wembley play-off final for the National League (better known as the Conference).

Tranmere had finished nine points above Forest Green in the league and were expected to comfortably clinch promotion after two years in the "Fifth Division". But, Forest Green, playing in their distinctive lime green shirts with black hoops, turned on a sizzling display, particularly winger Kaiyne Woolery, who scored two first half goals.

Manager Mark Cooper could hardly believe his team's success. "It's surreal really. I'm so chuffed [pleased] for the chairman.'' Tranmere boss Micky Mellon admitted "the best team won".

Of the 18,000 in attendance at Wembley, most of them were Tranmere fans but it was Forest Green's outnumbered supporters who were making the most noise at the end. The small club's average gate is 1,815.

Cooper commented: "People talk about us having a lack of fans, but you've got to remember we're on the top of a hill in the middle of nowhere."

This was no fluke for Forest Green having been in the Conference for 19 consecutive years and in the last two seasons knocking on the promotion door. Two years ago they lost in the play-offs to Bristol Rovers and last year reached Wembley but were beaten by Grimsby in the final.

In an era characterised by woeful ownership of some smaller clubs, Forest Green are a refreshing example of where a new owner has turned fortunes around to good effect.

In 2010, the 128-year-old club was in desperate financial trouble and on the brink of folding when they were rescued by Vince, a "green energy" industrialist and founder of the successful electricity company "Ecotricity" which uses wind and solar power.

In addition to making the club financially sound, Vince also introduced his vegan philosophy to the club. From 2011, the players were banned from eating red meat and on match days only vegetarian food is available at the ground for spectators.

Not surprisingly some fans who are partial to a meat pie or hot dog at half-time were initially not too keen on this development. One supporter observed, "there were a few raised eyebrows when there was no cottage pie." However, delicious veggie burgers appear to have won them over. Even the beers on sale are vegan lagers.

On Nov 1, 2014, Forest Green held what was dubbed the "first vegan football match" against Lincoln City. The event drew support from Paul McCartney who wished the club good luck with its vegan initiative. Another celebrity supporter is former England wicketkeeper Jack Russell who lives nearby and for a time was Forest Green's goalkeeping coach.

Vince has also introduced robotic mowers to trim the organic grass at Forest Green's ground, the splendidly named the New Lawn. Now, hasn't that got class? It stirs up images of croquet or lawn bowls rather than football. The stadium is in a lovely spot, although capacity is only 5,141 so it may be bit a squeeze on occasions.

Nailsworth is located in an area known as the Five Valleys, all of which converge on Stroud, one of the biggest towns in the area.

Last Monday hundreds of Rovers supporters poured into the New Lawn to witness the team being presented with the National League trophy and munch on veggie burgers. A confident Vince told the crowd: " When I was being interviewed the reporter said he would normally ask 'are you ready for League Two?' Instead he asked "is League Two ready for Forest Green Rovers?'''.

He also has ambitious plans for an all-wood stadium, although whether that would pass fire safety regulations remains to be seen.

In the coming season Forest Green can look forward to games against teams like Coventry City and Swindon Town, clubs they would never have dreamed of playing a few years ago. They will also renew matches against their biggest rivals, Cheltenham Town, in what the Gloucestershire locals call "El Glosico". There is nothing more Forest Green would like than become the county's number one club.

And there's just a chance at League Two grounds next season they will be hearing the chant to the tune of Camptown Races, "We're the little club on top of the hill/doo-dah doo-dah."

Going up with Forest Green are Lincoln City who won automatic promotion after a terrific season. This included a wonderful run in the FA Cup when they reached the quarter-final, including impressive wins over Burnley, Brighton and Ipswich. Lincoln suffered relegation from League Two six years ago and will be keen to show what they can do next season.

Both Lincoln and Forest Green have the confidence to make an impact on League two in the coming season. In addition, Rovers fans can look forward to a thrilling "El Glosico" on the New Lawn while munching on tasty veggie burgers. What more could you ask for?

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