More than 70,000 people have joined an online petition to push for fair officiating and demand that the International Boxing Association (Aiba) bring back live scoring on TV.
The campaign is led by a Thai boxing fan who only gives his first name as Krajang. He started the move at www.change.org last Tuesday, three days after Kaew Pongprayoon lost 13-10 to China's Zou Shiming in the 49kg final at the London Olympics.
Several Thais still believe Kaew won the fight and hail the Kamphaeng Phet boxer as their "true gold medallist."
"When the referee awarded the shock victory to China's Zou Shiming over Kaew, you could hear the London crowd jeering the decision because no one knew how the bout was scored," said Krajang who uses the pseudonym "Rak Kwam-Yutitham" (love justice) when he initiated the online complaint.
Actually, fans in the stadium could see live scoring which was not shown on TV.
Krajang said the officiating in that bout was against the Olympic spirit of transparency and fairness.
"Aiba should know that fans around the world are demanding fair judging," he said. "We won't give up. We can't go back to win gold but we can make sure that such unfair judging will never happen again."
As of yesterday, Krajang's campaign received the backing of around 72,000 people. He said he wanted to get 100,000 signatures by the end of this week.
Under change.org's system, when a person signs in a petition, an email will be sent directly to the person who is responsible for that particular issue. In this case, it's Aiba president Wu Ching-Kuo.
The webpage www.change.org/livescore has been flooded with comments from Thais who support the campaign.
"We no longer want your [gold] medal," wrote a supporter from Bangkok.
"We all know that the true winner is Kaew."
Said another: "Thai victory has been stolen by Aiba."
Tul Pinkaew, change.org campaign director for Thailand, said Krajang's petition showed the power of the internet.
Previously, scores were visible throughout fights, with each point scored by a boxer appearing on the screen a couple of seconds after it was actually registered.
The system was changed for the London Olympics and the judges' scores were shown on the screen only at the end of each round.
During the London Games, Wu said he expected to replace the current computerised system with the traditional professional judging system before the 2016 Rio Olympics.