Yamaha lands Real's Xabi

Yamaha lands Real's Xabi

Thai Yamaha Motor has hired Real Madrid midfielder Xabi Alonso as its brand ambassador, the company announced yesterday.

Real Madrid’s Xabi Alonso.

Thai Yamaha Motor COO Praphan Phornthanavarsit said the firm, which is an official partner of the Spanish champions, chose Xabi because he has "modern looks" and skills.

The midfielder will help promote Yamaha's Nouvo SX fuel injection system which Praphan said is a premium grade.

The system features excellent performance, power, precision and strength like Xabi's style of play, Praphan said.

Real Madrid and Xabi are also part of Thai Yamaha's "For Real>>Innovative Campaign", he said.

Thai Yamaha Motor signed a three-year 250-million-baht sponsorship deal with Real Madrid last month.

"It is a challenging move for us," Praphan said at the signing ceremony.

Real Madrid were represented by their director Emilio Butragueno who said the deal proved that the company "has a good vision."

Yamaha is the second Thailand-based company to be a sponsor of Real Madrid after Thai Beverage, producer of Chang beer, which also sponsors Real's bitter-rivals Barcelona.

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