The murder charge brought against Oscar Pistorius, whose fairytale story attracted multi-million dollar investment from various worldwide brands, has plunged his army of sponsors into turmoil.
South African amputee sprinter Oscar Pistorius, pictured in Scotland, on October 5, 2012. Pistorius' website had featured a Nike advert with a photo of the South African accompanied by the slogan "I am the bullet in the chamber" before its removal in the wake of Thursday's shooting.
From sports equipment giant Nike to British Telecom (BT), who made him the face of their publicity campaign for the London Paralympics last year, through to Ossur, the Icelandic-based manufacturers of his prosthetic limbs, the response to the shocking news appears to be "wait and see".
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