Japan Inc. ready to back Tokyo Games | Bangkok Post: news

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Japan Inc. ready to back Tokyo Games

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Japan's corporate giants are ready to chip in for another Summer Olympics in Tokyo in hopes the Games will provide the same economic boost as the 1964 edition, Toyota's chairman said Tuesday. 

Members of the International Olympic Committee evaluation commission, led by Craig Reedie (4th L), visit the Tokyo Metropolitan Gymnasium on March 5, 2013.Japan's corporate giants are ready to chip in for another Summer Olympics in Tokyo in hopes the Games will provide the same economic boost as the 1964 edition, Toyota chairman Fujio Cho said Tuesday.

Despite years of deflation that has forced big Japanese companies to reduce sports sponsorships including the ending of Panasonic's deal with golf star Ryo Ishikawa, Fujio Cho said Japan Inc. would bring plenty to the table.

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