SIA to challenge United with non-stop US Flights

SIA to challenge United with non-stop US Flights

People pass a Singapore Airlines signage at Changi Airport on Singapore May 11, 2016. (Reuters photo)
People pass a Singapore Airlines signage at Changi Airport on Singapore May 11, 2016. (Reuters photo)

SINGAPORE -- Singapore Airlines (SIA) will resume nonstop flights to the US three years after it stopped the service, ending the reign of United Airlines as the only carrier flying direct between the two nations.

Singapore Airlines will start a daily non-stop flight from the city-state to San Francisco on Oct 23 using Airbus Group SE A350-900 aircraft, Southeast Asia’s biggest carrier said in a statement Wednesday. United Airlines began the only nonstop flight from San Francisco to Singapore on June 1.

Such long-distance Asian routes are among airlines’ higher-yielding flights and cater to business customers in particular. The lack of a non-stop service has been a competitive disadvantage for Singapore Air, which now routes its US flights to Singapore through other cities including Hong Kong and Frankfurt. The carrier halted direct flights to Los Angeles and New York in November 2013 as costs surged from using four-engine A340s on the all business-class services.

“Nonstop operations are critical for us,” said James Boyd, a spokesman for Singapore Air in New York. “They are a staple for corporate travel that we’ve served for many years.” A spokesman in Tokyo for the US airline didn’t immediately respond to an e-mail seeking comments.

The new 13,600-kilometre flight by Singapore Air could take between 14 hours 35 minutes  and 17 hours  45 minutes depending on time and direction. It will be the carrier’s longest non-stop flight until services  to Los Angeles and New York resume in 2018, when it receives the longer-range A350-900. The airline has seven of these aircraft on order.

While the carrier will offer 253 seats in three classes on the route, there could be some capacity restrictions due to headwinds that will result in some seats not being offered for sale, Singapore Air said.

United’s Singapore-San Francisco flight uses a Boeing 787-9. The 13,600-kilometre route is the longest 787 flight, at almost 16 hours, and the longest by a US-based airline, the carrier said at the time.

United and Singapore Air are members of the Star Alliance airline partnership. They do not use code-sharing on United’s San Francisco-Singapore flight, which would have enabled Singapore Airlines to sell seats on that service.

The two airlines will continue to offer reciprocal passenger benefits such as frequent-flier miles awards and lounge access, a spokeswoman for the US carrier said in an email, declining to comment further. 

Singapore Airlines also said it will end its service to Sao Paulo on Oct 20, citing “sustained weak performance” of that route. The flight from Brazil, which is mired in a deep recession, is operated through Barcelona. Flights between the Spanish city and Singapore will continue.

Do you like the content of this article?
COMMENT