Thai Smile, the budget subsidiary of Thai Airways (THAI), is targeting a 20% rise in its share of the low-cost airline market when it shifts its operations base from Suvarnabhumi to Don Mueang airport this month.
Flight Officer Suraphon Israngura Na Ayuthya, THAI's acting executive vice-president for commerce, said the relocation is aimed at competing with other low-cost airlines, such as AirAsia, which controls the biggest share in the market.
He said Thai Smile will start operations at Don Mueang airport from Aug 8 with eight domestic flights per day on three routes, and full operations will start on Oct 26. Thai Smile will focus on inter-provincial flights, while flights which require passenger transfers to THAI aircraft will still operate at Suvarnabhumi airport, Fg Off Suraphon said.
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