Uber determined to press ahead with Thai expansion

Uber determined to press ahead with Thai expansion

Uber Technologies general manager for Southeast Asia Chan Park. (Uber supplied photo)
Uber Technologies general manager for Southeast Asia Chan Park. (Uber supplied photo)

US-based Uber says it has raced through the first round of an ongoing discussion with Thailand's Department of Land Transport and Ministry of Transport over the legitimate use of its ride-sharing service.

Further discussions about legal issues and issuance of a new type of ride-sharing licence will continue, said Chan Park, Uber's general manager for Southeast Asia.

The first round involved the benefits and advantages of the ride-sharing service.

Uber is worth an estimated US$50 billion with total funding of $8.21 billion. 

Despite facing uncertainties, Uber is determined to move ahead with its aggressive business development plan in Thailand, Mr Park said.

Uber plans to further reduce its average ride costs from the current 110 baht to 100 baht in 2016, down from 120 baht last year.

The company in June cut its minimum fare from 45 baht to 25 baht for UberX.

In Southeast Asia, the regulator in the Philippines has issued a ride-sharing licence.

Uber is operating an unregulated transport service in Thailand.

"Bangkok is one of the three fastest-growing markets among 10 cities in Southeast Asia," Mr Park said.

"We expect continued high growth in Thailand, particularly for the low-cost UberX service," he said, adding that UberX grew by 12 times in Thailand, compared with five times for Uber's other services.

Uber takes a commission of 20% of the drivers' earnings.

UberX's service charges are considered the most affordable option compared with traditional taxis and its rivals, Mr Park said.

For instance, Uber's average service charge for a trip from Phloenchit Road to Thon Buri is 77 baht, compared with 87 baht when taking a traditional taxi or 125 baht on its rivals' services.

Uber aims to increase the number of drivers in Thailand from 30,000 to 100,000 by 2017.

Uber has millions of drivers worldwide.

Mr Park said the company also wanted to reduce the average wait-time for passengers in Bangkok to 5.6 minutes this year, and down to four minutes in 2016.

The chance of picking up passengers is expected to increase to 95% next year, up from 85% this year.

Mr Park insisted that Uber complements rather than competes with mass transit.

According to its internal figures, 15-20% of trips within Bangkok on Uber end within 100 metres of subway or skytrain stations.

"Our goal is to replace private car ownership in Thailand. Using Uber will be 15-20% cheaper than owning a car per year," he said.

Uber has ticked up more than 1 million trips in Thailand since launching 18 months ago.

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