Chateau labels for US wine 'cheating consumers' | Bangkok Post: news

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Chateau labels for US wine 'cheating consumers'

Bordeaux wine producers warned Monday that a European Union decision to authorise their US rivals to use the term 'chateau' on bottles sold in Europe would amount to "cheating consumers".

Pictured bottles of French Bordeaux "Grands Crus classes" wine comprise (L-R) Petrus (Pomerol), Chateau Haut Brion (Graves), Chateau Yquem (Sauternes), Chateau Mouton Rothschild (Pauillac) and Chateau Lafite Rothschild (Pauillac). Bordeaux wine producers warned Monday that an EU decision to allow US rivals to use the term 'chateau' on bottles sold in Europe would amount to "cheating consumers".

As things stand, American wines which use 'chateau' on their label cannot be sold in the European Union, where rules require a chateau wine to come from a single estate.

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