Swiss watches tick to Chinese heartbeat | Bangkok Post: news

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Swiss watches tick to Chinese heartbeat

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With the Chinese increasingly coveting European luxury goods, Swiss watchmakers are eyeing a huge new market for their wares, but disagree on the best way of capturing it. 

A Chinese-themed limited edition model of a watch by Swiss watchmaker Jaquet Droz, on display in Paudex, western Switzerland. Success-driven Chinese people have today become a driving force behind the Swiss watch market.

The question being mulled by famous Swiss watch brands is whether to create more specialty editions aimed at appealing specifically to the Chinese or instead simply wait for fast-shifting Chinese tastes to adapt to European fashion.

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