Mobile makers set sights on grandparents
- Published: 27 Feb 2013 at 01.43
- Online news: World
As smartphone giants Apple and Samsung battle for the wallets of tech-savvy youngsters, a growing number of manufacturers is trying to lure a fast-growing new market: their grandparents.
A hostess wearing a mobile phone costume walks at the 2013 Mobile World Congress in Barcelona on February 26, 2013. As smartphone giants Apple and Samsung battle for the wallets of tech-savvy youngsters, a growing number of manufacturers is trying to lure a fast-growing new market: their grandparents.
Handset makers at the world's biggest mobile fair in Barcelona, Spain, showed off a slew of new devices aimed at the hundreds of millions of older people put off by the complexity of the latest iPhones and Android-powered smartphones.
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