Pakistan power company seeks divine help to stop theft | Bangkok Post: news

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Pakistan power company seeks divine help to stop theft

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A Pakistani power company is appealing to its customers' religious consciences in a desperate bid to get them to stop stealing electricity -- a major hurdle in efforts to stem crippling blackouts. 

A technician from the Karachi Electric Supply Corporation (KESC), Pakistan's largest city's power supply company, checks electricity meters at a residential building in Karachi, on May 13, 2010. Pakistan's power sector has been crippled by years of corruption and underinvestment, leaving people to struggle through blackouts of up to 20 hours a day in the blistering heat of summer.

The Peshawar Electric Supply Company (PESCO) has taken out front page adverts in three major newspapers in the country's northwest during the Islamic holy month of Ramadan, reminding readers that stealing electricity is a sin.

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