French group Publicis and its US rival Omnicom announced Sunday the merger of the two advertising giants to form the world leader in the sector, boosting its ability to meet the demands of the digital revolution.
Former French president Nicolas Sarkozy is welcomed by French advertising group Publicis president Maurice Levy (right) on March 13, 2012, in Paris. Publicis and its US rival Omnicom will merge, bringing together the third and second largest firms in the sector to form the world's advertising leader, the two companies announced Sunday.
The new group, whose capital will be split 50-50 between the shareholders of the two companies, will be called the Publicis Omnicom Group, combining the current second- and third-largest advertising firms, worth about $35.1 billion (26.5 billion euros), a joint statement said.
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