If you want to go hiking in South Korea, you're going to have to spend a substantial amount of money on stand-out designer gear if you want to blend in.
This picture taken on August 3, 2013 shows South Korean climbers walking past a shop selling stand-out designer gear at a trailhead of Mount Bukhansan in Goyang, north of Seoul. Hiking is a national pastime in South Korea and many South Koreans have a near-obsession with latest brand-name outdoor gear.
While jeans and a T-shirt will draw attention -- mainly in the form of thinly-disguised pity -- a $650 North Face jacket with the latest ultra-light, three-ply Gore-Tex technology, will barely merit a second glance.
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