Twitter deal lets viewers change channels from tweet | Bangkok Post: news

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Twitter deal lets viewers change channels from tweet

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Twitter unveiled a partnership Wednesday with Comcast and its NBCUniversal unit that allows television viewers to tune in to a show or change channels directly from a tweet. 

Twitter's brand marks are seen as background of the speakers during their press conference in Sao Paulo, Brazil on Februrary 20, 2013.

The deal, which could also be expanded to other television or video producers, uses a "See It" button integrated in a tweet that allows a Twitter user to instantly connect to a TV program.

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