Apple watchers keen for next big thing | Bangkok Post: news

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Apple watchers keen for next big thing

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As Apple polishes its culture-changing gadgets to gleam during the holiday shopping season, pressure is growing for it to deliver the next big thing. 

Apple CEO Tim Cook presents iPad Air, a new iPad mini with Retina display, at the Yerba Buena Center for the Arts in San Francisco, California, on October 22, 2013

The California tech giant known for dazzling innovation orchestrated by late legendary co-founder Steve Jobs has rolled out impressive improvements to its iPhones, iPads, and Macintosh computers since Tim Cook took over as chief in 2011.

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