Bob Dylan, Beckham steal Super Bowl commercial sideshow | Bangkok Post: news

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Bob Dylan, Beckham steal Super Bowl commercial sideshow

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Bob Dylan providing a rallying cry for the US auto industry and David Beckham losing his underwear were among the highlights of the Super Bowl advertising blitz Sunday. 

Fans watch the halftime show of Super Bowl XLVIII between the Seattle Seahawks and the Denver Broncos on February 2, 2014 in East Rutherford, New Jersey

With a domestic television audience estimated at around 108 million viewers, America's most-watched sports event has become an opportunity for major brands to jostle for the nation's attention.

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