Amazon readying an attack on Google's ad business | Bangkok Post: news

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Amazon readying an attack on Google's ad business

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NEW YORK - US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said, citing sources familiar with the matter. 

US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal reports, citing sources familiar with the matter

Amazon is developing its own program to target ads using the information it gathers about the preferences of its customers.

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