PostBag
In your headline report of Sept 7 about doubts as to the effectiveness of the emergency rule applicable in some areas, the words of Lord Leverhulme ring in my ears. He said that he knew half of his advertising expenses were effective while the other half were a waste. The only problem was he didn't know which half.
Likewise, the emergency rule is necessary and yet could be superfluous in some areas. However, like advertising, it is better with it than without it.
SONGDEJ PRADITSMANONT
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.


