When slogans need a miracle

THINKBOX

Published: 18/01/2012 at 02:48 AM
Newspaper section: Life

2012 kicks off Thailand's new tourism slogan: "Miracle Thailand". But how many people here know that? I did a rough survey among people around me on what they thought our slogan was and the answers I received were 'Amazing Thailand' or 'Unseen Thailand'.

When I asked them if they had heard of a new slogan with the word 'miracle' in it, the response was mostly, "Huh?", "What's that?" or "Come again?"

But just to make sure I was not confused or incorrect, I called the TAT's Call Centre on 1672. Besides, I was sure it was a common question and thought I should get the right answer.

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About the author

: Writer: Karnjana Karnjanatawe; Position: Reporter

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Ian Wensor
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Discussion 4 : 19/01/2012 at 12:40 PM4
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Thailand's search for a slogan reminds me of an old school motto that should be employed in its bid for tourism - be it in fact or demonstrated ... 'DEEDS - NOT WORDS'
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dao
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Discussion 3 : 19/01/2012 at 01:25 AM3
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Thailand doesnt need a miracle .It needs a slap in the face to wake up .Stop sitting on your hands waiting for Thaksin to solve your problems for you .Did you notice ? He isnt here .As our country goes massively into debt the second the government had a chance to get a hold of the cash it grabbed as much as it could .If PT thinks it will milk taxpayers like cows to placate the poor then you have another thing coming .
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lungstib
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Discussion 2 : 18/01/2012 at 04:53 PM2
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Maybe Thailand needs a miracle.
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upena
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Discussion 1 : 18/01/2012 at 09:19 AM1
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Simply put, it shows how clueless the Ministry of Tourism and Sports and the Tourism Authority of Thailand really are. They need more than a miracle to come anywhere close to 30 million foreign tourist arrivals by 2015.
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When slogans need a miracle | Bangkok Post: opinion